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Contact person: clever fit
Service category: Sports & Fitness


In 2004, the pilot operation began in Munich, which is the cornerstone of the successful franchise concept. After successfully completing the pilot, managing director Dipl.-Kfm. Alfred Enzensberger started the franchising and founded clever fit GmbH in 2007 .

The premium fitness discounter, headquartered in Landsberg am Lech, is now one of the leading fitness chains in Europe. The group currently operates over 460 studios across Europe. The number of members has grown steadily in recent years, so that the chain can now have around 800,000 members. clever fit is therefore also the strongest fitness chain in Germany. At the beginning of 2011, clever fit opened the first two clubs in the Netherlands.

In the following years clever fit opened another 35 studios in Austria and 12 studios in Switzerland. In 2020 clever fit will open the first studio in Luxembourg.

Quality is the top priority for clever fit . The brand's studios have had their service quality checked by an independent company since 2010 in order to ensure optimal service quality in the future.

In 2014 clever fit received the Marketing Award from the German Franchise Association. Numerous other awards from renowned business magazines followed. The preliminary high point is winning the DFV award "Franchise System of the Year" from the German Franchise Association in May 2015.

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